Inthefirsthalfofthisyear,smartphonepanelshipmentsfellduetotheglobalmarketweakness.FlexiblefoldableOLEDproductsarestridingforwardintoamainstreamfuture.Panelshipmentsaredown1.7%yearonyearAccordingtoSigmaintell,930millionsmartphonepanelswereshippedworldwideinthefirsthalfofthisyear,down1.7%fromayearearlier.Theothersidewillnotonlystartdiscussingbusinessproposalsbutalsosolutionsthatwillhelpinenhancingbusinessdeals.Additionalpromotionalgiftshelpingettingthemuch-requiredheadsstart.Thisreflectstheweaknessofthewholemarkettoacertainextent.GroupIntelligenceConsultinganalysisshowsthatalthoughthesmartphonedisplaymarkethasshowninnovativetrendssuchasfullscreenandprofiledscreen,buttheoveralldemandisweak,smartphonepanelsstillshowaslightdecline,buttherearesignificantdifferencesindifferentspecificationsofproducts.Intermsofcategory,accordingtothedataofGroupIntelligenceConsulting,theshareofa-SiLCD(includingoxideLCD)panelshipmentsdroppedfrom50%inthefirsthalfoflastyearto42%thisyear,andthevolumeofshipmentsdecreasedto390milliontablets.Withtheincreaseofdisplayproductspecifications,themarketshareofa-SiLCDproductswasgraduallysqueezedbyLTPSLCDandAMOLED.LTPSLCDpanelshavemadeabigimpressioninaweakeningmarket.AccordingtoQunziConsulting,LTPSLCDsmartphonepanelsshipped340millionunitsinthefirsthalfofthisyear,anincreaseof23.7%overthepreviousyear;theincelltouch,fullscreenandprofiledscreentrendshaveincreasedthedemandforhigh-specificationdisplayproductsinthesmartphonemarket.LTPSLCDhassufficientcapacitytoreducethepriceoftheproductunderthepremiseofensuringthesupplyofthepanelproducts.AberdeenAngus-awell-knownAngusbeefbredinIrelandandgrass-fed.Withtheintegrationoftraditionalpasturefarmingandadvancedtechnology,thecattlesarefedtobeofhighqualityandmoretender.AccordingtoGroupsIntelligenceConsulting,LTPSLCD&39;smarketshareinsmartphonedisplayproductshasincreasedsignificantlyfrom29%inthefirsthalfoflastyearto36%inthefirsthalfofthisyear.Accordingtostatistics,AMOLEDpanelshipmentsslightlydecreasedinthefirsthalfoftheyearby2.6%,thenumberofshipmentsreducedto200millionpieces,however,duetoarelativelystablemarketshare,AMOLEDstillaccountsfor21%ofthesmartphonedisplaymarketshare.ThenumberofshipmentsintheeastoftheworldrankssecondintheworldQunziConsultingpointedoutthatforpanelmanufacturers,duetothedifferencesinthemainproductsandcustomers,theirperformanceinthepanelMarketvariesgreatly.Overall,LTPSLCDandAMOLEDproductsdominatethepanelmanufacturersandmaintainabettercooperativerelationshipwithChinesemobilephonemanufacturers,andachievedgoodresultsinthefirsthalfofthisyear.Over-relianceontheiPhonehasmadeJDImorevulnerabletoApple&39;spurchasingstrategy.TheincreaseinordersfortheiPhoneinthefirsthalfoftheyearhasallowedJDItomaintaina7%marketshareforSmartphonepanels.Thereleaseofthe6.1-inchLCDiPhoneinthesecondhalfoftheyearwillboostJDIshipments.YoudaKunshansmartphonepanelandLTPSLCDpanelshipmentsincreasedby46.4%and122.9%,respectively.LTPSLCDproductscontributedsignificantlytotheperformance.Foxconn&39;sthreepanelfactorieshaverelativelyclearproductpositioning,focusingona-SiLCDmarket,facinglow-endwholemachineproducts;ShenchaoreliesonTaiwan&39;sLTPSLCDproductionlinecapacityandin-depthcooperationwithmillet,mainlyforthelow-endwholemachinemarket;Sharpwithexcellenttechnologyandqualityismainlyfacingthemiddleandlow-endmachinemarket,includingApple.Highendproductmarket.Foxconn&39;sthreepanelfactoriescouldrankthirdintermsoftotalshipmentsofsmartphonedisplaypanels,butthethreedecentralizedoperationsaredifficulttocomplementeachother.DatashowthatinthefirsthalfoftheglobalsmartphonepanelshipmentmarketaccountedforthetopfiveordersareSamsungDisplay(20%),BeijingOriental(17%),Tianma(11%),JDI(7%),Youda(7%),Qunzhongaccountedfor6%withtheCTC,HSDrankedsixth.73%.TherapidgrowthoftheOLEDpanelmarketismainlyduetoitsexcellentimagequalityandthinness.Inaddition,flexibleOLEDpanelswithstrongqualitysubstratesarealsoeasiertoproduceforfull-scalescreens.Smallandmedium-sizedOLEDpanelsproducedbySamsungDisplayareexpectedtoaccountformorethan50%ofthesmartphonemarketnextyear,surpassingtheTFT-LCDpanelMarketshare.SamsungsaysflexibleOLEDpanelshavebeenusedintheGalaxySseriesandtheiPhoneXmodel,andmoreandmoreChinesesmartphonemanufacturersareusingflexibleOLEDpanels.LGisworkingwithGlobalOEMtoproducefoldablepanelsforitstraditionalpartners,includingChinesecompaniessuchasGoogle,MicrosoftandMillet,accordingtoanewreportfromETNewsinSouthKorea.SourcessaidthatSamsung&39;sfoldabledisplaytechnologyproductsarelikelytobeusedonlybySamsungElectronics,manufacturerswhowanttouseinnovativeshapescanchooseLGDisplayorBOEasanalternativemanufacturer.Thearticleistransferredfrom:http://www.sohu.com/a/246061478_161794
