"Therightcombinationoftastestriggersagreaternumberofneurons,gettingthemtofiremore,"hesaid."Themessagetoeatbecomesstronger,motivatingtheeatertolookforevenmorefood."Manyofushavewhat&39;scalleda&39;blisspoint&39;–thepointatwhichwegetthegreatestpleasurefromsugar,fatorsalt."Asmoresugar[andfatorsalt]isadded,foodbecomesmorepleasurableuntilwereachtheblisspoint,afterwhichitbecomestoosweetandthepleasuredropsoff."profKessler,whorantheFDAfrom1990to1997andisnowprofessorofpaediatrics,epidemiologyandbiostatisticsattheUniversityofCalifornia,addedthatattheoptimumpoint,foodstimulatesmanypeople&39;sappetitesinsteadofsuppressingit.TheInternetmakespeoplecrazy.Weallknowthis.Theguyonthemessageboardwhojustcalledyouashitclownforowningadifferentvideogameconsolethanhimprobablywouldhavebeenperfectlypolitehadyoumetinreallife.Infact,we&39;rethinkingit&39;stimetheyupdatedthepsychologicaldiagnosticmanualswiththislistofnewdisordersthatonlyseemtokickinoncethepersonopensawebbrowser.