PebblePost,astartupthatusesonlinedatatotargetconsumerswithprintedmail,hasraised47millioninacombinationofequityanddebt.Thatincludesthe15million,RREVentures-ledSeriesBthatthecompanyannouncedinFebruary.Theequityportionofthefundinghasbeenexpandedto20million,withanother27millioncomingfromaloanfacilityfromHorizonTechnologyFinanceYoubeauty,plusacreditfacilityfromSiliconValleyBank.MaritaScarfi,PebblePost’sCFOandgeneralmanagerofwestcoastoperations,toldmethatthedebtfinancingwillserveas“workingcapital”forday-to-dayoperations,whiletheequityfundingisusedtoexpandthecompanyintonewindustriesandgeographies.“It’sadditionalcapitalfortheexistingplan,”Scarfisaid.“Thisallowsustobemuchmoreflexibleworkingwithourcustomersaswecontinuetogrowthebusinessandtheplatform…beforegoingoutforanothergrowthround.”PebblePostdescribesitstechnologyas“programmaticdirectmail.”Insomeways,it’ssimilartotheemailsandadsthatmightnudgeyoutomakeapurchaseaftervisitingaretailer’swebsite.ButforPebblePost,thesenudgestaketheformofprinted,personalizedpostcardsandcatalogs—CEOLewisGershhassaidthiscombinationofnewandoldapproachesallowsmarketerstoreachconsumerswhenthey’remorereceptivetothecompany’smessage.PebblePosthasnowraised28millioninequityfundingSecurityInformationandEventManagement,plusthe27millionindebt—anamountthatScarfisaid“reallyputsusinamarketleadershipposition.”“Ifeelthatitgivesusastrongleguptoreallyblowoutthespaceandstayinthatleadposition,”sheadded.DynamicYield,whichusesmachinelearningtohelponlinemarketerspersonalizecustomerexperiencesontheirsite,hasadded9milliontoitsSeriesC,bringingittoanewtotalof31million.ItsnewinvestorsareDTCP(DeutscheTelekomCapitalPartners)andLaMaison.TheroundwasfirstannouncedinDecember,withparticipationfromClalTech,Baidu,Vertex,andBessemerVenturePartners.CEOLiadAgmonsaysDTCPandLaMaisonwillhelpDynamicYieldexpandinEurope,justastheadditionofsearchgiantBaidugaveitastrategicpartnerinChina.“Weextendedtheroundbyanextra9milliontoallowsomestrongEuropeaninvestorstojoinaswell,becausewearegrowingveryfastinEuropeandwewanttoaccelerateourgrowthglobally,”saysAgmon.Thecompanycurrentlyhasmorethan100enterpriseclients,includingSephora,UnderArmour,andRollingStone.DynamicYield’stoolsgatherdatafrommultiplesources,includingwebsites,mobileapps,email,andonlineads,thatareusuallysiloed,andusesittoautomaticallytailorthecontentthateachcustomerseesbasedoninformationabouttheirpastpurchases,browsinghistory,andgeographicallocation.Agmonsaysthecompanywilllaunchnewfeaturesbytheendofthisyear.Whilethecompanycan’trevealspecificdetailsLaserFacial,theywillfurtherautomatesomeofthemanualworkmarketersneedtodowhenanalyzingdataforinsightsthatwillhelpthemincreaserevenue.Inapreparedstatement,DTCPinvestmentpartnerGuyHorowitzsaid,“WeareexcitedbyDynamicYield’sstrongmachinelearningcapabilities,whichallowforpredictive,algorithmicusersegmentation.Thecompanyhasestablisheditselfasaleadingfull-stacksolutionproviderforonlineretailers,publishers,andvendors,forwhichpersonalizationhasbecomeacrucialdifferentiatorandpredictorofsuccess.DynamicYieldhasnowraisedatotalof45milliontodate
